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About Floramax

History & Backstory

FloraMax originates from a laboratory that has specialized in plant nutrition and water treatment since 1966. FloraMax was developed to take advantage of new technologies in plant bio-chemistry that would produce more valuable yields and improved ease-of-use.

1966

Foundations in Horticultural Science

Robert Taylor began his career at Western Australia’s State Government Chemistry Centre analysing and troubleshooting soils, waters and plant tissue samples for horticulture.

1992

Pioneering Hydroponic Innovation

As one of the pioneers in the hydroponic industry, we developed hydroponic nutrients and worked as consultants for commercial growers

2014

The Birth of FloraMax

As the industry evolved, FloraMax was forged to deliver a comprehensive yet user-friendly nutrient system for growers of all skill levels.

Today

Forging New Frontiers

FloraMax continues to work alongside large scale grows and help solve challenges that growers have faced for decades.

About FloraMax

Not Your Typical Nutrient Company

Designed for GROWERS

New tech that supersedes old / copycat brands:

  1. Core minerals supplied via ONE product
  2. Organics supplied via “extracted” organics:
  • More potent than regular organics          
  • Improves quality, bag appeal & value
  • Fully soluble, clean & reliable – shelf-life 5+ yrs
  1. Crop specific formula – no cal-mag required
  2. Ideal for drippers & auto-dosers
  3. Longer reservoir stability

Designed for GROW STORES

A long-term approach that promotes a stronger industry:

  1. RRP pricing is enforced where permitted
  2. We only supply stores of good reputation
  3. We do NOT discount – deters margin erosion
  4. Suits small growers AND large commercial
  5. Extensive array of educational material 
  6. Feed charts in multiple languages

Analytical Chemists Since 1966

ROBERT TAYLOR

Founding Chemist

Former Principal Chemist of the Water Resources section at Western Australia’s State Government Chemistry Centre.  From 1966, Bob worked as a Chemist in both Agricultural Chemistry and Water Chemistry and was also an official registered analyst for the government’s chemical analysis monitoring program of all fertilizers registered in Western Australia.

 

Chemist since 1966

ANDREW TAYLOR

Founder & Head Chemist of FloraMax

Andrew is an analytical chemist with additional qualifications in plant function and nutrition.  He has over 30 years’ experience in product research and development, as well as commercial manufacturing.  As the author of the FloraMax Grower’s Guide, he writes extensively on hydroponic growing techniques with articles featured in several prominent grow magazines.

 

Chemist since 1996

ABBY TAYLOR

Assistant Chemist

Graduating at the top of her class, she’s poised to make significant contributions to our team. Abby currently understudies within the FloraMax Laboratory and is in the process of introducing/analysing the implementation of microbiology technology Stay tuned for her upcoming achievements in the field of chemistry.

 

Chemist since 2024

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